How can I sum up my thirty-year career? What comes to mind first is the dozens of smart, hard-working and often very funny colleagues I’ve had—other creative directors and writers, account managers, graphic designers, video crews.

And then the clients I’ve had that really make their mark on our lives—like the Assembly of First Nations, the CHEO Foundation, CBC/Radio-Canada, the Canadian War Museum and the Canadian Museum of History, among many others.

And finally, the range of projects I’ve been able to work on as both creative director and writer—branding and rebranding, national ad campaigns, websites, speeches for executives, live action and animated videos, websites, PSAs. And always with the same goal: to help clients speak to the minds and hearts of their audiences in ways that feel fresh and authentic.